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I believe a comeback today is a digital project first, and Cristina Kirchner's meeting with Lula's digital strategist is the clearest sign of that shift .
Kirchner met Lula's digital strategist in a bid to replicate his comeback in Argentina, MercoPress reported .
I read that meeting as an admission that the digital operation is now the campaign, not an accessory to it .
The context sharpens the point: Lula's fourth term has faced debt, inflation and a hostile Congress, according to MercoPress .
Digital favouritism is already a contested battlefield, with Lula's campaign previously taking alleged Meta favouritism towards Bolsonaro to the UN and federal police, MercoPress reported .
My view is that Kirchner is not copying a slogan; she is copying an infrastructure .
Sceptics will say one meeting proves nothing, and they are right about the meeting alone .
The test is whether the digital operation shows up in the campaign that follows, not whether the meeting happened .
Prediction: Before 2027-05-03, at least one further published report will describe Kirchner's camp using a digital tactic associated with Lula's campaign in Argentina [check: 2027-05-03].
Sources
- MercoPress Single source
Single source means the only outlet cited for at least one claim in this article.